GrowthX

Game.tv (Esports)

A Growth X case study showcasing creator-led strategies and measurable outcomes.

Downloads

Players

Tournaments

Game.tv Esports Case Study | Growth X

Campaign Overview

Objective: Scale esports tournaments and grow player participation.
Solution: Hosted tournaments, content-driven installs, and gamified community building.
Result: Hosted 1.7L+ tournaments, 1.3M+ downloads, 6.2M+ players, +315% engagement growth.

Onboarded niche creators and executed authentic content formats to drive trust and conversions.

Built community activations, tournaments and referral programs to boost retention.

Coupled creator content with targeted amplification and performance ads to lower CAC and increase ROI.

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